ProWein Düsseldorf 2024
ProWein Düsseldorf 2024

From March 10th to 12th, the 30th edition of the largest and most influential international wine and spirits fair in the world took place.

With the participation of 5,400 exhibitors from 65 countries, the fair received more than 47,000 visitors from all over the world, including professionals and wine lovers.

There were 17 pavilions that were displayed in the spectacular grounds of the Messe Dusseldorf, with the innovation this year of having one of them exclusively for non-alcoholic wines and another for spirits.

In pavilion number 13 of “New World Wines” was Uruguay Wine's stand A70 with 132 square meters; in which 18 national producers and wineries participated: Alto de la Ballena, Antigua Bodega, Bouza, Bracco Bosca, Brisas del Este, Carrau, Cerro Chapeu, Cerro del Toro, Compañía Uruguaya de Vinos de Mar, Familia Deicas, Familia Traversa, Establishment Juanicó, Garzón, Giménez Méndez, Hacienda del Sacramento, Pisano, Pizzorno, Nakkal Project. It was located in front of Wines of Brazil and several of the main Argentine wineries.

During the 3 days of the event, more than 300 masterclasses were given at the venue, while the national wineries received importers and wine professionals in different work meetings to present their portfolios, new releases and future projects. With the aim of achieving the entry of its wines into new markets.

The representatives of INAVI present at the fair, Martina Litta, head of the Export Promotion department and Lautaro Pérez, Strategic Advisor of the institute, held meetings with the delegates of the monopoly from Sweden and Norway. At the same time they received the most important magazines in the world, such as Decanter, The Drink Business, Wine Enthusiast, Wine Spectator, ADEGA, Vertde Vin. Other growing media like Wine Folly and Glug52; Organizations with which we have worked closely for many years, including La Cité Du Vin, Wine in Moderation, Vivino and Bottlebooks. Finally, they participated in a meeting with the Sustainable Wine Roundtable (SWR) in a round table entitled: “What role will the SWR Global Reference Framework play in the transformation of sustainability in the global wine industry?”

Once again Uruguay reaffirms its presence in one of the most important events in the world of wine, where the main critics, professionals and the world's largest importers meet. Thus confirming the interest in Uruguayan wine and the important place it currently occupies in the different markets.